THE BRIEF
The majority of customers prefer shopping online; however, only 13% of retailers describe themselves as “digital-first.” With the saturation of online retailers and the secondary market, Samsung needed help creating a cohesive brand and digital retail experience.
WHAT WE DID
I led a creative team, across multiple offices (New York and Austin, TX), to design and test a best-in-class digital marketing and shopping experience. The design system allowed for growth at scale, creating better cohesion between global and local markets, resulting in better sales, and ensuring the proper brand expression throughout all customer touch points.
