THE BRIEF
J.P.Morgan wanted to show that their strong global network made them uniquely qualified to understand the global economy. They launched a traditional print campaign that told consumers about their reach but it felt a bit flat.
They wanted to create a unique digital experience that not only proved their understanding but left their consumers with a sense of awe. Inspiring them to connect with J.P.Morgan.
WHAT WE DID
I led the art direction for an immersive experience that gave users the experience of walking around in a global economy. Concepting and designing hot spots that launched interactive vignettes showcasing J.P.Morgans’ breadth of knowledge.
These interactive walls were placed in high traffic areas throughout the globe (New York, London, Dubai) and really helped portray the brand as thought leaders and savvy digital thinkers.
