THE BRIEF
Today, Ford is among the most innovative companies on the planet. But their rich heritage sometimes clouds that fact in the mind of the public. Specifically, future job seekers who might regard Ford as more of a heritage brand.
How can you right that wrong?
WHAT WE DID
As a creative director, I helped concept and provide art direction for stories about the people and ideas that advance Ford Motor Company’s reputation as a leading global innovator.
From cutting edge mobility programs in Detroit to the newly opened Research and Innovation Center in Palo Alto.