THE BRIEF
Today’s consumer is bombarded by communications. In order to stand out, brands like BMW need to get far more personalized and relevant.
BMW needed a new customer centric approach to marketing. Costing seven times more to acquire a new customer than it does to keep one, being at the right place at the right time, with the right message is vital.
WHAT WE DID
Digging deep into customer data, pulling insights, and crafting user journey’s allowed us to create BMW’s first ever owner’s experience.
As the creative director across two offices (New York and Toronto), we delivered a premium program that allowed us to not only help our audience in the immediate future but also to predict their behavior and provide value at key moments within the rest of their journey.
